To you, it may be just a kiddie ride. For your little one, it's a race against the clock. It’s a joyride with the Minions™. A merry trot around the carousel. A recycling mission with Eco Freddy. A moment of pure amusement in a world only kids can imagine.

With 70% of children’s rides found in shopping malls under the Amuse.Me brand, it shouldn’t be hard for customers to find any of the 1400 Amuse.Me children’s rides. Amuse.Me is the leading coin-operated (as well as leading contactless) children’s ride brand in the UK; and has been providing affordable, safe and convenient enjoyment for kids for over 30 years.

930,000 journeys into imagination are taken on Amuse.Me rides every year. In 2023, Amuse.Me plans to enrich its roster with more recognisable character rides. Further investment will see kid’s zones featuring a variety of Amuse.Me rides popping up around the UK.

For over 30 years, the children’s rides industry has become deeply interwoven with Amuse.Me. With child protection of the utmost importance, each ride is carefully inspected during the survey and installation process and follows the standards set by the British Amusement Catering Trades Association (BACTA) and the Amusement Devices Inspection Procedure System (ADIPS).

The joy inspired by Amuse.Me rides is what encourages us to innovate and continue to introduce simple, self-service, contactless machines that keep the kids amused and the adults happy.

Find out more on the ME Group UK website.

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